About Bill Riley
Bill Riley is a healthcare marketing executive with more than 25 years of experience building teams and driving the strategy that fuels patient growth and practice revenue. Over the past decade his focus has been squarely on healthcare, where he has led both corporate marketing and agency operations for organizations serving ambulatory practices, specialists, and private-equity-backed physician groups across the country.
Before joining Viva Eve, Bill held senior marketing leadership roles at Medical Advantage and the Hedy & Hopp agency, where he oversaw services for hundreds of healthcare practices spanning website strategy, SEO and local search, paid media, social media, and online reputation management. He has built marketing teams from the ground up, implemented the CRM and operations systems that connect marketing to sales, and championed the adoption of AI tools to accelerate content creation and improve productivity.
At Viva Eve, Bill leads Growth, with responsibility for both the marketing and sales teams. His focus is to promote Viva Eve and convert interest into booked appointments and lasting patient relationships.