About Me

Viva Eve’s Director of Plastic Surgery Dr. Lawrence S. Reed is an expert board-certified plastic surgeon, a diplomat of the American Board of Plastic Surgery and a Fellow of the American College of Surgeons. He has decades of experience and knowledge in his field and is well known for his unparalleled degree of surgical skill, revolutionary approach to advanced plastic surgery techniques, and his focus on patient satisfaction and comfort.

Dr. Reed’s highly individualized approach to plastic surgery allows him to ensure each of his patients leaves his care feeling more empowered and confident than they were when they came in for their initial consultation. His goal is to help each of his patients feel great about their appearance and look their best for years to come.

Dr. Reed completed his six years of training in general surgery at the University of Pennsylvania Graduate Hospital. He then received his plastic surgery training at the New York Hospital/Cornell Medical Center, ending with a fellowship at Memorial Sloan-Kettering. He has been in private practice since he completed his Plastic Surgery residency.

In addition to leading the Viva Eve Plastic Surgery team, Dr. Reed participates in the training of plastic surgery residents and has authored numerous articles in the field.

He is also a clinical assistant professor of plastic surgery at Weill Medical College of Cornell University and is on staff at Manhattan Eye, Ear and Throat Hospital, New York-Presbyterian Hospital (Weill Campus), and Southampton Hospital. Dr. Reed is active in the American Society for Aesthetic Plastic Surgery, and the American Society of Plastic Surgeons where he serves on the Board of Directors. Dr. Reed also previously served as the President of American Association for the Accreditation of Ambulatory Surgical Facilities (AAAASF). He is currently on the Board of Directors as Treasurer.

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